Thursday, April 30, 2009
You Really Have To Look At It From ALL Angles
and ask yourself, what is it that I'm doing differently here than over there? I'm very excited for the success of Pinpinn, but at the same time I'm bothered by why Tumus is hardly moving. Maybe it's because I found a strange vibe with pincushions and clever designs. New and quirky does very well over on Etsy so Pinpinn really fits.
For a while I thought Tumus was the bee's knees really. It did very well over the Holidays and slow trickled out over the last few months. And trust me it's not from lack of exposure or bad photos. It's not from NOT having great products or excellent customer service. I think it might be that I am having a hard time finding that precious target market.
Pinpinn is pretty easy to market because pincushions are darn useful and Etsy is filled with crafters who need them! So I found a hole, a smaller market and I went and did my thing.
But the stuffed animals of Tumus are struggling to find their way into homes of curious children and adults obsessed with cuteness. I won't lie. It bums me out knowing so many of them are loved and yet they sit there staring back at me with bewildered eyes.
It's like their asking me, "why doesn't anyone care about us anymore? Do something!"
And frankly any time stuffed animals start talking to me it freaks me the heck out.
So for my sanity and the sake of the zoo I've created I need to figure it out, soon.